ValueSpace for Business Executives

How You Can Use the Book: Home

Knowledge is the foundation for all strategy and for all sound executive action. The Knowledge contained in this book will give you:

1. A Perspective: The book provides a framework for thinking about your customers' ValueSpace along with illustrative case histories. This perspective can help all your executive decisions, big or small. It gives you a way of thinking about your business.
2. A Strategic Planning Tool. The book contains an Audit self-survey both for nine ValueSpace components and 40 driver processes. You can use this tool to assess your company’s current standing and then chart the course of action to move forward in the ValueSpace.
3. As an Account Planning Tool. For each major customer, you can identify the gaps in the ValueSpace you can fill.
4. As an Executive Training Tool. The book also lends itself as a platform for Executive Training. From a half-day seminar to intense two or three day workshop to extended, integrated business plan formulation exercises, the book can inform, guide, and frame the continuing education experiences in corporate universities and in-house Executive training centers.

Once you adopt the ValueSpace thinking, the potential to explore avenues of value creation are limited only by your creativity and vision.

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